strategy-business-onlineJika you use the Internet to sell a certain product and you want to succeed in selling you, it can not be no one thing you must touch on your prospective buyers. That is emotional.
We realized it or not, most people take the decision (particularly in deciding to give something), is more influenced by emotion. But as any product you sell, if you are not able to touch the emotions of prospective buyers (your web visitors) and consequently you will be difficult to obtain adequate profit.
And how touching the emotional side of your prospective buyers through the web? The answer is through your web sales letter. Especially in the "headlines".
I only directly to the sample cases.
There are two people website owners who sell products through webnya.
The website owner to sell the first product of A, the owner of the website also sells both products A. So they sell the same product. But there are things that are very different in the results they get.
The first owner of the website is able to sell 500% higher than the second, although the website owner with a more expensive price.
The trick, as the owner of the web is able to touch the emotions the first prospective buyers, while the second is not the owner of the web.
In fact, the owners have a second web sales letter like this.
The main headline: "New Drugs To treat Jerawat In the Face"
Sub-headline: "Containing 100% natural Indonesia"
Anyway not rigid. Sales letter is used more similar announcements and not try to touch the emotions prospective buyers.
Then, the owner of the website has a sales letter like this.
The main headline: "Face Wujudkan loveliness And Find your self-confidence Back With Your Face Without figuring cells only in 3 Days, the guarantor"
Sub-headline: "The solution that will restore the latest keremajaan you, and keep the youth up your face without side effects. Dreams to conquer the hearts of men worship you will become a reality. Please read every line written below. Or you will be sorry if your whole life leave this page.
Well, here you can see the difference in the sales letter headline, that emotional and headline that rigidly sales letter. Which move more and take the people, information, products and the latest 100% natural or information about the extraordinary benefits that they can be from a product and without side effects.
Please note and practice, that the most important to attract the attention of visitors is the headline web and sub-headline. You only take several seconds to make your web visitors decide to read the entire sales letter or you exit from your website.
Therefore, if your web aims to sell, make the headlines very emotional touch. Focus on benefits, not in the future.
Congratulations and good luck trying.
Friday, November 14, 2008
One Important Secret To Success Selling
Get multiple benefits of
To benefit more done with a pleated mengotak-atik income and costs. Because the formula is the income benefits reduced cost. The first step is done with income menggenjot do with aggressive marketing. Revenue is the multiplication of the price with the volume of sales. Various marketing strategies used to increase the volume of sales, from the cost leadership strategy in a holistic strategy to differentiation. Not enough with that strategy, plus more focus, focus on the leadership of both costs and focus extensively on differentiation. Cost leadership strategy in a holistic weight advantages compared to competitors and price differentiation strategies on the benefits of the product, personnel, services, channels and the image compared to competitors. Meanwhile, to reduce costs by making efficiency soundly in all lines. Sometimes even lines on the development of human resources, facilities such as education, training, health benefits and sebagaya trimmed out. But thus trimming the cost of the development of human resources that the company is dropping, because the effect on the company's overall revenue. This caused the fall of the business to employees.
There are other ways to increase profits, which folded as the Ali bin Abi Talib. "O woman, whether you have something that can be eaten husband?" Question to his wife Fatimah Ali. "By Allah I do not have the skills, Namur is no money Dirham 6 from the results of wage twist hair. Money will I buy food for Hasan and Husayn "Fatimah responsibility. "O noble woman who, given money to me is 6 Dirham" said Ali. Fatima and 6 Dirham give money to Ali bin Abi Talib. After the money is received, Ali outside the house with the intention to buy food for both her sons. Suddenly in the middle of the road he met a man that said "Who would meminjami God, the Controlling Dzat and certainly He will fulfill his promise." Ali eventually approach the person with the money Dirham 6 under the house from a bit of dibelikan to eat their children. After the money was given directly Ali home.
When Fatima knows her husband to return home without bringing any food, he continued to cry. See his wife crying, Ali directly asked "O noble woman, what you crying?". "O Messenger of Allah uncle, son, I see you bring home with no food iota" Fatimah responsibility. "O noble woman, I have 6 Dirham menghutangkan money was to God" said Ali. "If you do, that I agree" said Fatimah.
Then Ali bin Abi Talib out trying to place the Messenger of Allah, suddenly in the middle of the road he met a Bedouin who are guided camel. Ali then approached the Bedouin, the Bedouin said "Father, Hasan, buy this camel." "I do not have the money to buy a fully untamu's" Ali said. Bedouin: "I sell camel dihutangkan this way." Ali: "If so, how this harunta you selling?". Bedouin: "I sell it with the price of 100 Dirham." Ali: "OK, I bought this camel, but only after the payment later I get the money."
After the Ali bin Abi Talib camels lead the new purchasing. But not so much by Ali to face a Bedouin others, who asked him "Father Moore, whether you want to sell camels you plug it?". Ali: "True, I want to sell this camel." Bedouin: "How much does it cost?". Ali: "The price of 300 camels this Dirham." Bedouin: "OK, I buy untamu with the price."
After the Bedouin to approve the price, he immediately pay 300 Dirham in cash to Ali. After receiving the payment, Ali control of the she-camel to the Bedouin was. Then he returned to his home. Fatimah know when her husband came, he with the smile of love saying, as practices that do every time he welcomed the advent of her husband. Fatimah then asked him "Father Hasan, what you take today?". "O daughter of the Prophet Muhammad, I have to buy an animal with a camel dihutang how to pay for 100 Dirham. I then sell the camel with the price of 300 Dirham in cash "replied Ali. "I agree only on what you do, provided that bring death and improvement" said Fatimah.
After chatting with Fatimah is enough, he went out again to the right Messenger. At the time he entered the door of the mosque Prophet with a smile and see when Ali is near, he said, "Father Moore, whether you talked to me that, or I give the news to you?". "You just give the news to me," replied Ali. The Messenger of Allah said, "Father Moore, whether you already understand, is actually a Bedouin camel to sell it, and both the Bedouin who buy?". Ali: "Allah and His Messenger know better." Messenger: "Lucky once you are lucky ... ... ... ... ... .... Lucky ... ... ... O Ali, you have trust with 6 Dirham God, Allah memberimu 300 Dirham as a substitute for every Dirham get 50 Dirham. The Bedouin are the first Gabriel, while the second is Israfil. " According to the history of other states that the first person to sell the camel is Gabriel, while the second is Michael.
Self actualization World leaders and Entrepreneurs
Abraham Maslow examines the figures of the world's people called extraordinary. These figures among others, George Washington, Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, Goethe, DT SUSUKI, Benjamin Franklin, William Russell, Jane Addams, William James and figures of the other world. These people are called teraktualisasi himself. Features the most universal and the public from these figures is their ability to see life with a clear view of what life is not according to their desire, be patient, be more objective on the results of their observations, personal desires are not misleading their observation, have in kemampuanjauh above average in terms of assessing the appropriate people in the dive and falsity. Generally, the choice of partner in their marriage far better than average, even if not perfect.
Owing to the perception that they are powerful, figures that this teraktualisasi themselves more firmly and have a more clear understanding of right and wrong. They predict more telling of events that will occur. The ability to see efficient, more accurate rate on those "a man full of" this was also to infiltrate the life of other many, in the form of understanding not only of the people but the art, music, issues and political philosophy. Figures tersebutmampu penetrate and see the realities-confusing reality completely hidden in a more nimble and more tapat than the average person.
However, they are humble, able to listen to other people with full patience, would acknowledge that they do not know everything and want to learn from other people. Other people will be able to teach them something. Perception is a powerful part of the birth and in understanding better about themselves. This concept can also be depicted as a simple nature in children and lacking ostentation. Children often listen without prakonsepsi or previous assessment. As the children of the world with wide eyes, far from critics and without sin, to observe the problem is, without challenge or demands of the matter.
God: "O Moses, if you understand why I speak directly to you." Moses: "You Know Most of it all." God: "I know every human heart, but did not see a more humble, such as hearts, because it's having a direct talk." Demikialah word of God that He Kaa'ab Al-Ahbar.
Capital Jewelry Wife
Hajj Ate Tohi from the village of Hangu Sukagerang start the business capital of necklace, bracelet and earrings owned by his wife. "I can persuade my wife to merelakan necklace, bracelet and earrings to the capital. I'm actually embarrassed to reveal, because the jewelry I gave to my wife, not sold to the capital "said Ate Tohi. Although mertuanya as a businessman skin that is rich enough, but he embarrassed to ask for capital from mertuanya. With the capital jewelry business he started in the field jacket, because it received encouragement from friends and family accidentally. Ate Tohi has been since the young of the skin of older skin as a tanner.
The strategy is initially done in the exhibition in Jakarta in the 1990s by riding on the stand i-owned, it has not been able to rent a stand alone. After the exhibition, many customers are starting to come to a place Ate Tohi, even many people from foreign customers. During the crisis the company had obtained large profits. Even the industry experienced a boom time crisis, as the dollar jumped sharply, U.S. $ 1 penetrate the number Rp.16.000, -. He change the market share of 80% into the local export. Another strategy is to make it successful is the strategy in managing finances. It used principle of using ethnic Chinese, which is always controlling spending at the most 50% of the profits.
Currently Ate Tohi company that was founded more than 15 years ago and have turnover of more than Rp. 5 billion a month and has exported employees have more than 500 people. Leather tannery factory from Ate Tohi has developed into 2.4 hectares and will be developed with the production twice. He did the investment, because it considered that the skin business and bright future broad market.
This is also my nature. Travel business is not always smooth. Something that is owned by the wife berhargapun sometimes must be sacrificed time, to connect and maintain a position in which the business is not good.
"I specifically tears when to sell the ring with 2 grams of M. Suyanto" said my wife at the time to sell the gold ring we married in a gold shop, so this time we do not have a wedding ring. Ring to overcome difficulties in business that ply the results have not yet stabilized. Indeed, to start a business, we have to sacrifice his wife. Jewelry owned by the wife as the capital of beliefs. Hopefully, God's reply.
Four Star In the World of Work
Here is the part that's important for leaders: 100,000 stars of this growth will have made anywhere they live. If they have to prepare all the shops in Sioux Falls, Kansas City, and Fargo, all that happens in the U.S. Midwest. If all these groups have been living in Sao Paulo, Rio de Janeiro, Brasilia, or, $ 10 trillion will magically appear in Brazil. Math is simple. One Star-per-$ 100 million from GDP growth.
If you want to ask how to improve significantly to GDP your city, we will say you must find and develop the 10 stars. And you must make to become the incubator of the best talent possible. Incubator is your energy and workers for the future. This will take some time to see the results you want, but you will not get them if you do not start with 10 stars. The only other alternative is to buy growth, as the company, with the acquisition. Leaders of the company's acquisition vs. organic growth all the time problem, and they know that organic growth is the best long-term strategy for every community organizations or persons.
To get a better idea, then how do identify with the stars, namely the team that has the characteristics of successful in business, political leaders and non-profit institutions. Only four or category code that is required to classify them all.
1) innovators
Innovators get ideas that create new products, new markets, the value of shares, and incubate thousands of jobs.
They are often beaten by their discovery while working by an organization - a hospital, government, a company - or most often during their university studies. They are as possible, however, to follow them through the discovery of outside organizations as the inside. In any case, the discovery created the next big wave energy to increase economic activities and some of the hatchery work.
What makes a star innovator not only their creative capacity, but they are also rare talent for innovation in all aspects of their lives. The brilliant ideas are often born from the search for solutions to difficult problems, and new innovations that can solve problems and realize the idea. However, they are not necessarily those who bring to the market.
2) Employers
Employers are most recognized as a super-salespeople or rainmakers. Employers are those who see the picture, realize the potential, describes the steps necessary to make the idea a reality, and then bring innovators together with supporters to form a new business. Employers make money in their career or a new idea, whether this new business or new initiatives in an organization. Employers that rare gift of optimism and determination, which is, and will probably remain, new resources, the most valuable in the world. Optimism and determination of the more valuable in the equation of creativity and innovation because they are rarer.
It is also important to recognize the "social entrepreneurs" in this category, because they are the same importance to building heat, the growth of the city. Social surges from the businessman to provide positive energy through philanthropies. The work carried out by this increase cultural city, and they always increase the welfare of the community. Enterprisers social This not only creates a better city, they are economic and organizational work machines hatchery.
3) superstar
Superstar is a pursuer of achievement is very rare that a creative, talented people in extraordinary art, entertainment or sports. They are known as writers, singers, musicians, artists, chefs, architects, actors, fashion designers, politicians, football players and basketball, etc.. Famous people (celebrities) the need category because they are valuable as a magnet for the city where they live and work. But mostly because they are the economic engine for themselves. They create a new energy economy through the big movies, books, concerts and sports championship. Things that they do, related business to promote them, causing them to obtain support continuously.
4) Super Mentor
Innovator, Entrepreneurs, and the terandalkan superstars, whether they know it or not, they have a genius keamapuan developers. They seemed as Super Mentor. They are people who say, "You can make an idea for the company. I will be the investors for you. "Or," We need support from professors back the idea. Professor need laboratory in the city. "Or," Let's start youth programs are best for the country. "
There are several types of Super Mentor. Often they are "father-city," wealthy businessman who has a deep concern about their city. They can be leaders in higher education institutions or charitable or religious leader or a CEO. Sometimes they are only ordinary citizens who have a deep commitment to the place they live and have the ability to find and encourage talent that has not terasah. In any case, the Super Mentor has a distinctive to identify and develop young stars and with the strong guiding hand and lead them.
Super Mentor also has the capacity to provide support and broad participation in local initiatives that will not happen without support. The growth of the city's best and fastest in the world run in the informal, not-selected group of Super Mentor. They work outside the local government and meet regularly to determine strategies and activities to help the city and the community to win the competition.
One can state that these groups make a Super Mentor greater and more positive towards the city from conducting local government. They have many or more for access to money and influence people as the government leaders who run their jobs, and they have many advantages with speed and fewer obstacles. And they serve a critical function - they are a fire innovators and entrepreneurs.
